Rhonda is interested in buying a car. At the car dealer's lot, pleasant music is playing overhead, and there are free hot dogs and soft drinks. In this festive atmosphere, which Rhonda finds quite enjoyable, how is she likely to respond to the salesperson's attempts to get her to buy a car?

Question

Quizplus · Accepted Answer

Rhonda is likely to be in a good mood due to the enjoyable atmosphere and may be more easily persuaded to make a purchase. This is due to the affect heuristic, in which our emotions can influence our decision-making. The pleasant environment can create a positive emotional state, making Rhonda more receptive to the salesperson's persuasion tactics.

Rhonda Is Interested in Buying a Car