A major problem marketing managers face with internal sources of information is getting it in a useful format.

Name: A major problem marketing managers face with internal sources of information is getting it in a useful format.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Internal sources of information may exist in various formats and structures which may not be easily accessible or intelligible to marketing managers. Thus, converting such data into a useful format may pose a challenge.

A Major Problem Marketing Managers Face with Internal Sources of Information