Zappos takes advantage of the fact that many of its employees participate in social media vehicles-and these enthusiastic team members promote the company in the process.Which social media structure is most likely being used at Zappos?

Question

Quizplus · Accepted Answer

An organic structure is characterized by a lack of formal hierarchy and a high degree of employee autonomy and creativity. In this type of structure, employees are encouraged to collaborate and share ideas freely, which is consistent with the way Zappos uses social media to promote the company. Zappos' social media approach relies on the enthusiasm and creativity of its employees, rather than a top-down, centralized approach. A centralized structure, on the other hand, would involve more control from management over company communications, and would be less consistent with Zappos' approach. Hub and spoke, propagation, and dandelion structures are not well-suited to the way Zappos uses social media.

Zappos Takes Advantage of the Fact That Many of Its