Newspapers offer merchandise tie-in opportunities,such as

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Co-operative advertising refers to a promotional activity where two or more businesses jointly advertise their products or services, sharing the cost of the advertisement. Newspapers can facilitate co-operative advertising by offering merchandise tie-in opportunities, where businesses can advertise their products alongside related articles in the newspaper. This benefits both the newspaper and the businesses involved, as it increases the newspaper's revenue and the businesses' exposure to potential customers.

Newspapers Offer Merchandise Tie-In Opportunities,such as