Should an advertiser not use all of the estimated space in their contract by the end of the year,the advertiser would have to
A) place more advertisements
B) carry the unused space into the next year's contract
C) pay a penalty
D) pay higher rates the following year
E) pay the magazine
Correct Answer:
Verified
Q41: Paid circulation refers to
A) subscription sales only
B)
Q43: The primary advantage of magazines is
A) number
Q48: Some publications offer some form of geographic
Q50: When advertisers agree to purchase space in
Q53: Obtaining a specific page or section within
Q59: A gatefold advertisement in a magazine is
Q64: Classified advertising appears in a much-read section
Q69: Circulation is defined as the average number
Q72: The transient rate for a newspaper ad
Q75: There are two broad forms of newspaper
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