When activities are undertaken by receivers to interpret marketing messages,this is known as _____.

Question

Quizplus · Accepted Answer

Decoding is the process of interpreting and making sense of marketing messages by the receiver. Encoding is the process of creating and sending out the message. Noise refers to any interference or distortion that may occur during the transmission of the message. Feedback is the response or reaction of the receiver to the message. Message channel refers to the medium through which the message is conveyed.

When Activities Are Undertaken by Receivers to Interpret Marketing Messages,this