By definition,_____ simply means that consumers come in contact with the marketer's message.

Question

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Exposure simply means that consumers have been exposed to the marketer's message, without necessarily paying attention, comprehending or interpreting it. Perception refers to how consumers interpret and make sense of the information they are exposed to. Attention is the level of focus and cognitive resources directed towards processing a marketing message. Comprehension refers to the extent to which consumers understand the meaning and significance of a marketing message. Interpretation refers to the process of assigning meaning and value to a marketing message.

By Definition,_____ Simply Means That Consumers Come in Contact with the Marketer's