One objective involved in formulating media plans is determining how much advertising volume (termed _____,by practitioners)is required to accomplish advertising objectives.
A) reach
B) weight
C) frequency
D) continuity
E) strength

Question

One objective involved in formulating media plans is determining how much advertising volume (termed _____,by practitioners)is required to accomplish advertising objectives.
A) reach 
B) weight 
C) frequency 
D) continuity 
E) strength

Quizplus · Accepted Answer

The term used to describe the amount or level of advertising that is needed to achieve the advertising objectives is "weight". This refers to the total amount of advertising that will be featured across various media channels.

One Objective Involved in Formulating Media Plans Is Determining How