A free roadside kit given to a customer with the purchase of four tires is an example of a premium.
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Q11: No type of premium offer can serve
Q12: Price-off promotions create problems for retailers,causing them
Q13: Bonus packs are sometimes used as an
Q14: The Federal Trade Commission states that there
Q15: Price-offs cannot reverse a downward sales trend.
Q17: Promotional games are capable of creating excitement,stimulating
Q18: Premiums are articles of merchandise or services
Q19: Bonus packs are intended to encourage trial
Q20: A rebate is the practice where manufacturers
Q21: Rebates for less than $20 are typically
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