Achieving agreement is the first step in evaluating sales promotion ideas.

Question

Achieving agreement is the first step in evaluating sales promotion ideas.

Quizplus · Accepted Answer

Achieving agreement is not the first step in evaluating sales promotion ideas. The first step is to generate ideas and then evaluate them based on various factors such as their objectives, target audience, budget, and potential ROI. In fact, achieving agreement may come later in the process when finalizing the selected promotion ideas and gaining buy-in from key stakeholders.

Achieving Agreement Is the First Step in Evaluating Sales Promotion Ideas