The use of two or more sales promotion techniques in combination with one another is called a(n)_____.

Name: The use of two or more sales promotion techniques in combination with one another is called a(n)_____.
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An overlay refers to the strategy of using multiple sales promotion techniques together to achieve a more effective or comprehensive promotional effort. This approach combines different promotional tools to reinforce the marketing message and reach the target audience more effectively.

The Use of Two or More Sales Promotion Techniques in Combination