In viral marketing,the law of the few states that it takes only a few well-connected people to start an epidemic if they know a lot of people,receive satisfaction from sharing information,and are innately persuasive.

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The law of the few in viral marketing is based on the idea that certain people, known as "connectors," can spread information quickly and effectively due to their social connections, desire to share information, and persuasive abilities. It suggests that it only takes a few of these well-connected individuals to start an epidemic of information or product adoption.

In Viral Marketing,the Law of the Few States That It