Betty's Garden was a successful restaurant until rumors spread about a bug infestation of its food.To combat the rumors,Betty arranged a dinner and invited the food editors of local newspapers to visit the restaurant and evaluate the cuisine and service.Later,she volunteered several recipes for publication in the "Home and Gourmet Cooking" sections of the local newspapers.We might specifically characterize these actions as _____.
A) proactive marketing public relations
B) cause-related marketing public relations
C) image engineering
D) reactive marketing public relations
E) sponsorship
Correct Answer:
Verified
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