What distinctive feature separates cause-related marketing from event marketing?

Question

Quizplus · Accepted Answer

The distinctive feature that separates cause-related marketing from event marketing is that contribution to a designated cause is linked to consumers performing a behavior that benefits the firm. Event marketing mainly focuses on promoting a particular event or product, while cause-related marketing links the purchase of a product or service to a social or environmental cause, encouraging consumers to make a purchase that supports a specific cause.

What Distinctive Feature Separates Cause-Related Marketing from Event Marketing