Co-branding is ________.
A) a legal protection given to owners for exclusive rights to the use of brands
B) a partnership to closely link brand names for a single product
C) the process of selling a famous brand to a third party
D) a method of testing and evaluating a new product
E) an agreement to produce and market another company's product

Question

Quizplus · Accepted Answer

A)Co-branding is a partnership between two or more companies to closely link their brand names together for a single product.
B)Co-branding is a partnership between two or more companies to closely link their brand names together for a single product.
C)Co-branding is a partnership between two or more companies to closely link their brand names together for a single product.
D)Co-branding is a partnership between two or more companies to closely link their brand names together for a single product.
E)Co-branding is a partnership between two or more companies to closely link their brand names together for a single product.

Co-Branding Is ________