________ refers to using the brand of existing products on products in a new category.
A) Brand filling
B) Line extension
C) Line filling
D) Brand stretching
E) Brand extension

Question

Quizplus · Accepted Answer

A)Brand extension refers to using the brand of existing products on products in a new category.
B)Brand extension refers to using the brand of existing products on products in a new category.
C)Brand extension refers to using the brand of existing products on products in a new category.
D)Brand extension refers to using the brand of existing products on products in a new category.
E)Brand extension refers to using the brand of existing products on products in a new category.

________ Refers to Using the Brand of Existing Products on Products