Line stretching refers to ________.
A) using the brand of existing products on products in a new category
B) adding items with price points above or below the current product line
C) creating variations of a current product
D) creating variations of an existing product
E) developing items to fill gaps in the market that have been overlooked by competitors

Question

Quizplus · Accepted Answer

A)Line stretching refers to adding items with price points above or below the current product line.
B)Line stretching refers to adding items with price points above or below the current product line.
C)Line stretching refers to adding items with price points above or below the current product line.
D)Line stretching refers to adding items with price points above or below the current product line.
E)Line stretching refers to adding items with price points above or below the current product line.

Line Stretching Refers to ________