Better classification methods should improve lift,which is the increase in purchases gained through marketing to people with the highest probability of purchasing.

Question

Quizplus · Accepted Answer

Lift is a measure of how much better a model is at predicting the target variable compared to random guessing. Better classification methods should improve the accuracy of the model, resulting in a higher lift, which means an increase in the number of purchases gained through marketing to people with the highest probability of buying.

Better Classification Methods Should Improve Lift,which Is the Increase in Purchases