Your boss has asked you to "find out everything you can about our newest competitor." Since you don't really know what she's after,the best approach is simply to limit your research to what interests you.

Question

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When uncovering an audience's needs,people may be unable to articulate exactly what is needed.If someone makes a vague or broad request,such as find out everything you can about Interscope Records,it helps to ask questions to narrow the focus.You might narrow the investigation by asking which aspect of the company and its business is most important.

Your Boss Has Asked You to "Find Out Everything You