The two most common primary research methods are
A) not appropriate for test marketing.
B) experiments and observations.
C) surveys and interviews.
D) test panels.
E) reports and memos.

Question

Quizplus · Accepted Answer

C)Surveys and interviews are most commonly used to gather primary research.Other primary techniques are observations (including tracking the behavior of website visitors)and experiments in special situations such as test marketing,but they are less commonly used for day-to-day business research.

The Two Most Common Primary Research Methods Are