Kodak makes digital cameras and paper for prints. Kodak would view the growing popularity of digital cameras as a(n) ____ in its external environment if it considered how digital cameras affect sales of cameras that use film. On the other hand, Kodak would view the growing popularity of digital cameras as a(n) ____ in its external environment if it considered the amount of Kodak processing paper used in printing pictures made by digital cameras.

Question

Quizplus · Accepted Answer

The growing popularity of digital cameras is a threat to Kodak's film camera sales but an opportunity for its digital printing paper sales.

Kodak Makes Digital Cameras and Paper for Prints