Glaler, a large-scale cell phone manufacturer, has a robot in each of its outlets that studies a customer's usage history and suggests a model of Glaler's cell phone that is most likely to suit the customer. This scenario best illustrates _____.
A) organizational innovation
B) corporate entropy
C) reverse engineering
D) agile development

Question

Quizplus · Accepted Answer

The scenario best illustrates organizational innovation, which involves creating new processes or products within an organization to improve efficiency or meet customer needs. The use of robots to analyze customer data and make personalized product recommendations is a new process that can improve the customer experience and increase sales for Glaler. Corporate entropy refers to the decline of a company due to stagnation or lack of innovation, so it is not applicable in this scenario. Reverse engineering involves taking apart a product to understand how it works, which is not demonstrated in this scenario. Agile development is a project management methodology that prioritizes flexibility and adaptability, which is also not directly related to the use of robots in Glaler's outlets.

Glaler, a Large-Scale Cell Phone Manufacturer, Has a Robot in Each