Mozbert is a company that manufactures and supplies wireless headsets. It started an online advertising campaign that explains the advantages and ease of using wireless headsets over wired headsets. As a mitigation plan, Beloway, a wired headset manufacturer, launched new offers and discounts to retain its customers. In the context of innovation streams, which of the following concepts does this scenario best illustrate?
A) Design competition
B) Technological lockout
C) Technological substitution
D) Design iteration

Question

Quizplus · Accepted Answer

The Answer of Mozbert is a company that manufactures and supplies wireless headsets. It started an online advertising campaign that explains the advantages and ease of using wireless headsets over wired headsets. As a mitigation plan, Beloway, a wired headset manufacturer, launched new offers and discounts to retain its customers. In the context of innovation streams, which of the following concepts does this scenario best illustrate?
A) Design competition
B) Technological lockout
C) Technological substitution
D) Design iteration

Mozbert Is a Company That Manufactures and Supplies Wireless Headsets