A useful way to organize the timing of a campaign is
A) tactics by media category
B) tactics by objective
C) tactics by length of implementation
D) list strategies and then fill in tactics

Question

Quizplus · Accepted Answer

Organizing tactics by media category (e.g. social media, print advertising, email marketing) ensures a cohesive and consistent message is delivered to each audience segment. This method also allows for more efficient use of resources and can help with scheduling and budgeting.

A Useful Way to Organize the Timing of a Campaign