A market researcher who uses primary research may use which of the following methods?
A)Boolean logic, observational studies, the hidden Internet
B)Search engines, normative surveys, interviews
C)Random sampling, website "hits," observational studies
D)Observational studies, experimental research, normative survey research

Question

Quizplus · Accepted Answer

Primary research involves collecting data directly from the source. Observational studies and experimental research involve observing and collecting data from individuals or groups in real-world situations, while normative survey research involves directly asking individuals about their opinions or experiences. These methods are all examples of primary research, making option D the correct answer. Options A and C list some methods that could potentially be used in primary research, but they are not all primary research methods, making them incorrect choices. Option B includes normative surveys, which is a primary research method, but the other two methods listed (search engines and interviews) do not necessarily involve primary research, making this option incorrect.

A Market Researcher Who Uses Primary Research May Use Which