A consumer researcher who observes the buying habits of people at a clearance warehouse is using which of the following methods for collecting data?
A)Experimental research
B)Normative survey
C)Personal interviews
D)Participant observation

Question

Quizplus · Accepted Answer

The researcher is observing the buying habits of people at a clearance warehouse which falls under participant observation, where the researcher actively becomes a part of the group being studied to gain insights into their behavior. The other options listed, experimental research, normative survey, and personal interviews, do not match up with this scenario.

A Consumer Researcher Who Observes the Buying Habits of People