Downward communication flows from supervisor to employee, from policy makers to operating personnel, or from top to bottom on the organization chart.

Question

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Downward communication refers to the flow of information or messages from superiors to subordinates, such as from managers or policy makers to employees or workers. This type of communication is usually more directive and formal, as it involves passing on instructions, goals, feedback, or policy changes from the top of the hierarchy to the lower levels. Downward communication can help to ensure that staff members are informed, aligned, and motivated to carry out their tasks effectively.

Downward Communication Flows from Supervisor to Employee, from Policy Makers