Zelda is the founder of Green House, a nongovernmental organization for orphans. Since the NGO was running short of funds, she decided to write to business owners and major corporations in the city for funds. She realized that writing a solicitation for a charity project to a small business owner is different than a request to a representative from a major corporation. Which of the following audience characteristic is Zelda considering?

Question

Quizplus · Accepted Answer

Zelda is considering the economic level of the audience when deciding how to phrase her request for funds. Small business owners and representatives from major corporations may have different financial capacities and may require different approaches to solicit donations.

Zelda Is the Founder of Green House, a Nongovernmental Organization