Alicia is conducting a study on consumer behavior. She needs to note the number of people who shop at a particular grocery store at a particular time during a weekday. She also needs to pay attention to their preferred brands of choice, the arrangement of items at the store, and the customer service they receive. This is an example of a(n) _____ study.
A)observational
B)normative
C)experimental
D)replication

Question

Quizplus · Accepted Answer

This study involves observing and noting behavior, choices, and experiences of consumers without manipulating any variables, making it an observational study. Normative studies involve establishing standards or norms, experimental studies involve manipulating variables to test cause-and-effect relationships, and replication studies involve repeating a previous study to confirm findings.

Alicia Is Conducting a Study on Consumer Behavior