Forrester Research estimates that ________ is the largest segment of the digital marketing category.
A)Pay-per-click advertising
B)Search marketing
C)Social media optimization
D)Mobile search

Question

Quizplus · Accepted Answer

Forrester Research estimates that search marketing is the largest segment of the digital marketing category, comprising over 40% of digital marketing spend. While other options such as pay-per-click advertising, social media optimization, and mobile search are also popular forms of digital marketing, they do not outweigh the prevalence of search marketing.

Forrester Research Estimates That ________ Is the Largest Segment of the Digital