Which model is exemplified if we estimate that Dunkin' Donuts earns $500,000 in gross revenue due to its Twitter presence,at a cost of $100,000 in time investment,the ROI for the microblogging activity is 400%?

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B)Using the percentage of people reached who ultimately purchase as a way to calculate sales value,we can then determine a return on impressions by taking the gross revenue estimated minus the cost of the social media advertising program divided by the cost of the program.For example,if we estimate that Dunkin' Donuts earns $500,000 in gross revenue due to its Twitter presence,at a cost of $100,000 in time investment,the ROI for the microblogging activity is 400%.

Which Model Is Exemplified If We Estimate That Dunkin' Donuts