Consumption is a value-producing process in which the marketer and the consumer interact to produce value.

Question

Quizplus · Accepted Answer

Consumption involves the exchange of resources between the marketer and consumer to create value. The marketer offers a product or service that meets the needs and wants of the consumer, and the consumer pays for it, thus creating value for both parties. This process is referred to as value co-creation or value-producing process. Therefore, the statement is true.

Consumption Is a Value-Producing Process in Which the Marketer and the Consumer