A part, or tangible feature, of a product that potentially delivers a benefit of consumption in called a touchpoint.

Name: A part, or tangible feature, of a product that potentially delivers a benefit of consumption in called a touchpoint.
Brand: Quizplus
Rating: 4.8 (38 reviews)

Question

Quizplus · Accepted Answer

A touchpoint refers to any point of interaction between a customer and a brand/product/service throughout the customer journey, not a tangible feature of a product that delivers a benefit of consumption.

A Part, or Tangible Feature, of a Product That Potentially