A(n) _____ is a part, or tangible feature, of a product that potentially delivers a benefit of consumption.
A) benefit
B) facet
C) touchpoint
D) attribute

Question

Quizplus · Accepted Answer

An attribute is a feature of a product that potentially delivers a benefit of consumption. Benefits (A) represent the positive outcomes that customers seek from a product, but they are not tangible features. Facet (B) and touchpoint (C) do not accurately describe a tangible feature of a product.

A(n) _____ Is a Part, or Tangible Feature, of a Product