_____ captures how much gratification a consumer receives from consumption.
A) Value
B) Positioning
C) Cost-benefit analysis
D) Effort estimation

Question

Quizplus · Accepted Answer

Value is the measure of how much benefit a consumer receives from a product or service in relation to its cost. It captures the level of gratification a consumer experiences from the consumption of a product or service.

_____ Captures How Much Gratification a Consumer Receives from Consumption