A marketing strategy:
A) is the way marketing management is implemented.
B) should provide the vision statement of a company.
C) should provide an effective way of dealing with competition.
D) deals with how a company will be defined.

Question

Quizplus · Accepted Answer

A marketing strategy is focused on achieving a competitive advantage by providing an effective way of dealing with competition. While a marketing strategy may involve the implementation of marketing management and defining a company, its main goal is to achieve a competitive edge. A vision statement is a separate component of a company's overall strategy.

A Marketing Strategy