Natalie and her friends enjoy visiting upscale stores together. Sometimes they indulge in buying things they do not need. The experience of buying things in expensive stores gives them pleasure and satisfaction. In the given scenario, Natalie and her friends experience _____.
A) instrumental value
B) utilitarian value
C) hedonic value
D) terminal value

Question

Quizplus · Accepted Answer

The experience of buying unnecessary items in upscale stores gives Natalie and her friends pleasure and satisfaction, indicating that they are experiencing hedonic value - a value that is related to emotions, pleasure, and satisfaction.

Natalie and Her Friends Enjoy Visiting Upscale Stores Together