Bells & Berries Inc., a cosmetic manufacturing company, is planning to venture into the health care product market. The company's analyst has prepared a graphical depiction of the positioning of competing brands. The graph helps the marketing team identify opportunities in the market and diagnose potential problems in the marketing mix. The graphical representation prepared by the analyst is called a _____.
A) perceptual map
B) distribution graph
C) normal curve
D) demand curve

Question

Quizplus · Accepted Answer

The graphical representation prepared by the analyst that helps the marketing team identify opportunities in the market and diagnose potential problems in the marketing mix is called a perceptual map.