Positively framed information primes losses, which consumers wish to avoid, and encourages consumers to be more willing to take a chance on a product.

Question

Quizplus · Accepted Answer

Positively framed information highlights the benefits or gains associated with a product, making consumers more inclined towards choosing it due to the emphasis on potential positive outcomes, not losses.

Positively Framed Information Primes Losses, Which Consumers Wish to Avoid