Consumers' declarative knowledge is always correct, but consumers do not always act upon the beliefs this knowledge represents.

Question

Quizplus · Accepted Answer

Consumers' declarative knowledge may not always be correct as it can be influenced by various factors such as biases, stereotypes, and limited information. Additionally, even if consumers have correct declarative knowledge, they may not always act upon it due to situational factors, habits, and emotional or social influences.

Consumers' Declarative Knowledge Is Always Correct, but Consumers Do Not