Gottahave is a cereal brand. The company used to feature its mascot, an animated giraffe, in its TV commercials, to attract viewers' attention. Initially, viewers would watch the commercial. However, after they had been exposed to the commercial many times, they began to expect the appearance of the giraffe and tended to tune out the commercial. The consumers' response to this overexposure is an example of _____.
A) lateralization
B) adaptation
C) habituation
D) sensitization

Question

Quizplus · Accepted Answer

Habituation occurs when an individual becomes accustomed to a stimulus after repeated exposure, leading to a decrease in their response to that stimulus, as seen with the viewers tuning out the commercial after expecting the giraffe's appearance.

Gottahave Is a Cereal Brand