Which of the following theories hypothesizes that the way in which information is framed differentially affects risk assessments and associated consumer decisions?
A) Signal theory
B) Construal level theory
C) Prospect theory
D) Multiple store theory

Question

Quizplus · Accepted Answer

Prospect theory hypothesizes that people evaluate potential losses and gains differently depending on how they are framed, leading to different risk assessments and consumer decisions. Signal theory deals with the transfer of information, construal level theory with how psychological distance affects decision-making, and multiple store theory with how memory is organized.

Which of the Following Theories Hypothesizes That the Way in Which