Which of the following statements is true of consumer comprehension?
A) It is not influenced by internal factors within a consumer.
B) It is based only on a consumer's cognitive aspects.
C) It does not always occur in the way it is intended.
D) It rarely goes beyond the explicit content of the message.

Question

Quizplus · Accepted Answer

Consumer comprehension does not always occur in the way it is intended, as it can be influenced by external factors such as distractions or previous experiences. Internal factors such as motivation, attitudes, and beliefs also play a role in comprehension. Additionally, comprehension can go beyond the explicit content of the message as consumers may draw inferences or make assumptions based on their prior knowledge.

Which of the Following Statements Is True of Consumer Comprehension