Regulatory focus theory describes consumers as addressing a finite set of prioritized needs.

Name: Regulatory focus theory describes consumers as addressing a finite set of prioritized needs.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Regulatory focus theory primarily describes how individuals approach goals and tasks with either a promotion focus (aiming for gains and accomplishments) or a prevention focus (aiming to avoid losses and ensure safety), rather than addressing a finite set of prioritized needs.

Regulatory Focus Theory Describes Consumers as Addressing a Finite Set