Kyra is so engrossed in window shopping that she does not realize that it is way past eight in the night, and she needs to head home now. In the context of emotional behavior, Kyra's engrossment in window shopping exemplifies _____.
A) an emotional contagion
B) consumer affect
C) a state of flow
D) homeostasis

Question

Quizplus · Accepted Answer

Kyra's engrossment in window shopping exemplifies a state of flow, a concept in psychology that refers to being fully absorbed and focused on an activity to the point of losing track of time and one's surroundings. This state of flow is often associated with positive emotions and psychological well-being. Emotional contagion refers to the phenomenon of emotions spreading from one person to another, consumer affect refers to emotions and feelings that consumers experience in response to marketing stimuli, and homeostasis refers to the tendency of the body to maintain a stable, balanced internal environment. None of these concepts are applicable to Kyra's situation.

Kyra Is So Engrossed in Window Shopping That She Does