Susan has an extensive collection of dolls from all over the world. She has had this interest from a very long time and finds it personally gratifying whenever she adds to her collection. Which of the following exemplifies Susan's interest in dolls?
A) Enduring involvement
B) Situational involvement
C) Shopping involvement
D) Visceral involvement

Question

Quizplus · Accepted Answer

Enduring involvement refers to a long-term interest in a particular product or activity, which is true for Susan's interest in collecting dolls. Situational involvement is a temporary interest that arises from a particular situation, which does not apply in this case. Shopping involvement refers to the level of interest a consumer has in the shopping process itself, which is not the focus of Susan's interest. Visceral involvement refers to an emotional response a consumer may have towards a product, which does not necessarily apply to Susan's interest in dolls.

Susan Has an Extensive Collection of Dolls from All Over