Which of the Following Statements Is True About PRIZM

Which of the following statements is true about PRIZM?

A) It combines demographic and behavioral information in a manner that enables marketers to better understand and target their customers.
B) It classifies consumers into eight distinct segments based on resources available to the consumer as well as three primary motivations.
C) It is based on the premise that people with similar backgrounds tend to live away from one another.
D) It is based on the premise that people with similar backgrounds and means disassociate themselves from each other's behaviors and lifestyles.