Consumers are less likely to spread word-of-mouth when a product is particularly relevant to their own self-concept and when they are highly involved with the product category.

Question

Quizplus · Accepted Answer

Consumers are actually more likely to spread word-of-mouth when a product is particularly relevant to their own self-concept and when they are highly involved with the product category. This is because they have a greater emotional connection to the product and are more motivated to share their positive experiences with others.

Consumers Are Less Likely to Spread Word-Of-Mouth When a Product