_____ includes marketing efforts that focus on generating excitement that is spread among market segments.
A) Buzz marketing
B) Dissociative marketing
C) Social media marketing
D) Stealth marketing

Question

Quizplus · Accepted Answer

Buzz marketing is all about generating excitement and word-of-mouth promotion among market segments. It involves creating a buzz around a product or service through various marketing efforts such as events, viral campaigns, and influencer marketing. Dissociative marketing is not a common marketing term, social media marketing is focused on promoting brands and products on social media platforms, and stealth marketing involves promoting a product without customers realizing they are being marketed to.

_____ Includes Marketing Efforts That Focus on Generating Excitement That