_____ occurs when marketers attempt to accelerate conversations about their products or services in existing customer circles, or when they develop entirely new forums like blogs or web pages to do the same.
A) Outgroup influence
B) Organic word-of-mouth
C) Amplified word-of-mouth
D) Separated self-schema

Question

Quizplus · Accepted Answer

Amplified word-of-mouth refers to intentionally accelerating conversations about a product or service through marketing efforts, such as developing new forums like blogs or social media pages, or encouraging existing customer circles to talk more about the brand. This is different from organic word-of-mouth, which refers to natural, unsolicited conversations about a brand that arise among customers.

_____ Occurs When Marketers Attempt to Accelerate Conversations About Their